Ever fancied yourself as the next Kate Moss or Jodie Kidd? If you have, you're not alone. Hundreds of young hopefuls attempt to break into the industry each year. But it is not as easy as some agencies would have you believe.
 
Inside Out reporter Jo Palmer goes undercover to expose a Southampton company which promises to turn ordinary people into models.
 
Jo, who is just five feet tall and a size 12, knows that she doesn't have the physique of a supermodel. But at an audition in Portsmouth for 10AM Management, she was told that she could get work in films, brochures and catalogues.